A New Betting Tips Guru: New Design and 3 New Football Tips Services

Betting Tips Guru has a new look, but the changes go well beyond the design. Over the years, the way people use BTG has changed. Clients want to compare services quickly, check previous results, understand how different types of bets work and find the information they need without having to dig for it. It became clear that the site needed more than a few small updates, so we decided to rebuild it properly.

At the same time, we have expanded our football tips range with three new services: Bet of the Day, High Odds and Triple Acca. We did not add them simply to make the list of services longer. All three came from requests and feedback we have received from regular clients.

A Thank You to Our Clients

Before anything else, we want to thank everyone who has used Betting Tips Guru over the years. Some of you came to us for a single tip, while others stayed for longer subscriptions. Many have been coming back for years, asking questions, sharing feedback and telling us what you would like to see next.

A lot of what has changed at BTG has come directly from those conversations. One of the most common requests was simply for more choice. Some clients wanted one strong daily selection, others wanted the chance to play higher odds without having to build a large accumulator, and we also had people asking for another compact accumulator option alongside Double Acca.

Those requests eventually became Bet of the Day, High Odds and Triple Acca.

Bet of the Day

Sometimes you do not want a long list of matches or several alternatives. You just want one selection, and that is exactly what Bet of the Day is built around.

The service focuses on one premium football tip from the day’s available fixtures, with the market, odds, team information and overall risk all taken into account. It is one match, one market and one result needed, which makes it probably the simplest of the new services and also one of the most natural additions for us to make.

High Odds

High Odds came from a slightly different request. Some clients wanted the possibility of a bigger return without turning every bet into a long accumulator, so High Odds Tips focuses on higher-priced single selections.

That does not mean simply finding the biggest number on the coupon. High odds alone do not make a good bet, and the process stays the same: start with the football, assess the market and look for a selection where we believe the price makes sense for the level of risk involved.

As we put it on the new High Odds page: Higher odds. Same discipline.

Triple Acca

The third new service is Triple Acca, also known as a Treble or 3-Fold. Many BTG clients already know Double Acca, where two football selections are combined into one bet. Triple Acca follows the same idea, but adds a third selection.

Three picks are combined into one accumulator, creating a higher overall price, and all three need to win for the bet to be successful. Naturally, adding another selection also adds more risk, which is why the idea is not to find two good picks and then add a third just to push the final odds higher. Every selection has to earn its place in the bet.

The Existing Services Are Not Going Anywhere

The new services are additions, not replacements. Asian Handicap, Under/Over 2.5 and Double Acca remain core BTG services. With the three new additions, clients can now choose between six different paid football tips services covering single selections, goals markets, handicap betting and accumulators.

One of the main goals of the redesign was to make the differences between those services much clearer.

A Better BTG Website

The old Betting Tips Guru website served us well for a long time, but eventually we outgrew it. The new version is cleaner, darker and more focused, with each service now having its own dedicated page.

The different betting formats are explained more clearly, previous selections can be checked through our results and history pages, and comparing one service with another is much easier. We want people to know what they are buying before they buy it, which means being able to see what a service offers, how it works and how it has performed in the past.

The redesign also gives us a much stronger base for whatever comes next. BTG has grown considerably over the years, and the new website finally brings everything together in one consistent place.

The New BTG Logo

We also changed the logo. It is a simple symbol, but there are two ideas behind it.

Look at the black negative space in the centre and you can see something that resembles a target. That represents the basic idea behind what we do: go through the available matches and markets and try to identify the outcome we want to back.

Look at the symbol as a whole and it also resembles a four-leaf clover, which is the less serious part of the idea.

We can talk about analysis, probability, value and discipline all day long, and of course they matter, but we also know bettors. Some people have a lucky number, a favourite day to place a bet or a certain routine before confirming the slip. Maybe they even have a shirt they wore during three winners in a row and now refuse to watch football without.

And if you tell us luck has absolutely nothing to do with betting, we are probably not going to believe you.

So we thought BTG could use a little luck of its own. The target in the centre is about finding the right outcome, while the four-leaf clover around it represents that little bit of luck every bettor would happily take.

Analysis in the centre. Luck around it.

We are not going to pretend a logo changes the odds, but if luck is going to pick a side, it may as well know where to find us.

The Next Version of Betting Tips Guru

The new design and the three new services are the result of what we have learned over the years, both from running BTG and from listening to the people who use it.

So once again, thank you to everyone who has trusted us, returned to us, challenged us and helped us improve. Have a look around the new site, check the results, compare the six services and see which approach suits you best.

Whether you prefer one Bet of the Day, a higher-priced single, Asian Handicap, goals markets, Double Acca or Triple Acca, there is now more choice than ever before.

The analysis is still ours, the decision is still yours, and the luck? Well, now we have a four-leaf clover on our side.